Air Jordans were an instant hit thanks to a high flying rookie as well as one of the best marketing campaigns put together by Weiden and Kennedy. Air Jordan shoes have been the top selling signature basketball shoe that Nike has ever produced. In addition to the signature Air Jordans, Jordan Brand has a major presence in the basketball and lifestyle market.
Despite the fact that Michael Jordan retired from basketball in 2003 (for the 3rd time) Air Jordans are still the top selling models for many sneaker retailers. The legacy of Michael Jordan lives on with the release of new Jordans each year and re-releasing retro Air Jordans. Retro Air Jordan shoes are remakes of the classic Air Jordans either in the colors Mike wore back in the day, or slightly modified to match with current trends.
Beginning in 2005, Jordan Brand has brought back several “hybrid” Jordan shoes that take individual components from different Air Jordans and form one individual shoe. As part of the 23 year celebration, Jordan Brand started a multi-year campaign “fusing” the Air Force 1 with Air Jordans creating the Air Jordan Fusions.
