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Nike basketball shoes line was fairly popular in the skateboarding scene, and the Dunk soon became a popular nike shoes for riders due to the stability and lower profile sole which improved grounding performance. After some time, Nike created a Dunk specifically for skateboarders, known as the Nike SB Dunk. It features an extra-padded “puffy tongue” (common among skateboarding sneakers) and Nike’s patented Zoom Air insole. Since then, the SB Dunk has become a popular subcultural icon for so-called sneakerheads, or enthusiastic sneaker-collectors.
The Nike Dunk has a lower profile outer sole than its parent shoes. The intent was a lighter weight and staying closer to the ground. In addition, the paneling was revised to improve basketball game performance during pivoting and blocking. The Dunk was used to spearhead what Nike called the ’College Colors’ program. They signed some average college basketball teams (and their coaches) to an exclusive Dunk sponsorship deal; in simple terms, the deal meant that each colored pair of Dunks matched their uniforms.